THE ULTIMATE SALES LETTER, 4TH EDITION
Description
Write Well to Sell Big! b,BR,BR,In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy b, explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Review: Good - Very nice book Review: Straight to the point - Best marketing book with a lot of secrets that i didn't knew about. Highly recommended this to serious people out there.
Specifications
| Best Sellers Rank | #89,662 in Books ( See Top 100 in Books ) #27 in Home-Based Businesses #366 in Self-Help for the Workplace #1,439 in Economics Books |
| Customer Reviews | 4.6 out of 5 stars 1,214 Reviews |
Reviews
H**A
Good
Very nice book
A**V
Straight to the point
Best marketing book with a lot of secrets that i didn't knew about. Highly recommended this to serious people out there.
V**N
Great book on Copywriting
Great book to understand the power of copywriting and selling techniques.
R**V
.
Best book
P**I
Five Stars
An amazing handbook for all business and sales team lead.
K**R
Awesome Read, Great Take Away
Valuable insight and direction for a relatively new copywriter! Dan's real-world application examples and sample letters really put into perspective, just how instrumental a well-written sales letter can be to any business. Thank you Dan!
H**D
Excelente libro del mejor maestro en cartas de ventas de todos los tiempos.
Imprescindible leer este libro si quieres hacer cartas de ventas para tus embudos ganadoras. 100% recomendado para todos, leerlo que vale la pena.
P**.
Dan Kennedy nunca decepciona
Dan Kennedy se superou nessa obra. Relativamente atualizada suas dicas são atemporais. Se você não sabe quem Dan Kennedy é vou facilitar sua vida: Dan é um dos maiores marketeiros do mundo. Muitos chamam ele de "pai" do copywriting. Sabe aquelas cartas de vendas que você costumava receber? Ou aqueles e-mails bem escritos? Dan ensina empreendedores e vendedores como escrever tais peças com grandes chances de converter um prospect em cliente. Ele é conhecido por ter ajudado muita gente a ficar rica nos EUA. Recomendo fortemente para quem quer melhorar suas habilidades em vendas e marketing.
N**C
great book
Dan Kennedy is a genius when it comes to copywriting , advertising, and business. Even if you work as a copywriter you will love this book, because you will see amazing samples of high converting sales letters and learn a thing or two that can change your business forever!
宗**宏
明快な内容は真の手引書
セールスレターを社内で自作しようということになり、手引書として購入。 期待に違わず誠に活用しやすい内容だ。 英語も平易で６、７時間でメモを取りながら読了できる。ステップを追い、チェックリストを活用すれば、自作も何とかテストメーリングに耐える内容になる。 コストパフォーマンスの実に良いＨＯＷ ＴＯ本だ。 日本のＨＯＷ ＴＯ本とは段違い。
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