Building Distinctive Brand Assets
Product ID: 62836955
📊Data-driven marketing insights
📚Proven branding science
🔥Top-rated strategy guide
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Building Distinctive Brand Assets is a top-tier marketing book grounded in scientific research by Byron Sharp and Jenni Romaniuk. It offers actionable strategies for creating memorable brand elements that resonate in today’s saturated market. With a 4.5-star rating and strong endorsements from global marketing experts, this book is essential for professionals aiming to elevate their brand strategy with proven, brain-based insights.
| Best Sellers Rank | 187,902 in Books ( See Top 100 in Books ) 217 in Advertising (Books) 1,562 in Business Development & Entrepreneurship (Books) 25,419 in Social Sciences (Books) |
| Customer Reviews | 4.5 out of 5 stars 124 Reviews |
H**M
Great reading, very inspirational - and rock solid in marketing science
I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets. Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work!
M**Z
Excellent.
Highly deserving of its place atop my strategy shelf.
A**R
It's highly recommended to all branding students and professionals
I regularly recommend this to undergraduate and postgraduate students
J**Y
Essential Reading for marketing practicioners
If you have read Byron Sharps's 'How Brand Grow I & II' you will find this an essential companion piece to those books. If you haven't read any of these books and you are in Marketing, can I politely suggest leaving the cave...
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