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Marketing: An Introduction, Global Edition

Name: Marketing: An Introduction, Global Edition
SKU: 470775543
Price: 444.21 NZD
Availability: InStock
Rating: 3 (1 reviews)

Product ID: 470775543

NZ$444

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Description

For coursesin marketing. shows students how creating and capturing customer value driveseffective marketing strategies. The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios. Review: Very expensive - It has a lot of detail but some areas seem to be in contradiction.

Specifications

Best Sellers Rank	#152,625 in Books ( See Top 100 in Books ) #9 in Business Marketing #13 in Global Marketing (Books) #393 in Sales & Selling (Books)
Customer Reviews	4.6 out of 5 stars 11 Reviews

Reviews

D**Y

Very expensive

It has a lot of detail but some areas seem to be in contradiction.

30.03.2026

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