Keratin Salon Direct Keratin Hair Treatment, 4 oz | Frizz Control, Formaldehyde Free, Salon Quality, Smoothing Treatment, Long Lasting, Cream for All, Frizzy, Curly, Dry, Damaged Hair

I bought this because I was worried about damaging my hair from too much heat. My hair is very fine (thin strands and not dense) with 4a curl pattern. I grew out a low-cut fade and was attempting to wear my hair out straight again but it wasn’t long before me and my patience were on a front row seat of the struggle bus. I went to a salon for a silk press and the stylist used way too much heat, so I decided to take things into my own hands. I chose this product because it isn’t a permanent straightener, and honestly…I was super skeptical that it would even work. But it DID. I left it on for about 30 minutes and the results were night and day compared to trying to straighten my hair with just a blow dryer and flat iron. It made the whole process so much easier and cut down on how much time (and heat) I needed. I’ve only used it once, on December 17, and I’m still getting really good results. I don’t straighten my hair often; now I mostly just blow-dry and set it on flexi rods, and it comes out great. If you have fine hair and want straighter results without relying on a ton of heat, this was a win for me.

Easy to follow instructions clear difference in texture styling and ease. Cost effective.

I do not write reviews lightly, but I feel compelled to share this because the outcome has been extremely upsetting. I have had professional keratin treatments done in salons for years with beautiful results — smooth, shiny, manageable hair that always smelled clean and fresh. I have never once had a negative reaction or issue. After using Keratin Salon Direct purchased on Amazon, not only did it fail to smooth my hair or reduce frizz — it did absolutely nothing it claims to do — but my hair developed a horrible, persistent odor that will not go away. It is so strong that I am embarrassed to be near people. I don’t even feel comfortable hugging someone. That is how bad it is. I followed the instructions exactly as written. I was meticulous. I have experience with keratin treatments and treated this carefully. There was no mistake in application. There was no smoothing. No added shine. No manageability improvement. No “salon-quality” result. Instead, I am left trying to figure out how to reverse this treatment. I even went to a professional salon for help, and they did not know how to correct the issue. I reached out to the company and have received no response. I am beyond devastated. I trusted the claims made in the listing, and now I am dealing with an embarrassing and distressing outcome. I would strongly caution anyone considering this product especially if you are used to professional keratin results.

I have white girl curly 3b hair that frizzes easily. It smooths out well when I flat iron it. I get a keratin treatment once a year for $300+tip, so I was happy to find an affordable DIY option. The good: Directions are straightforward. I did my hair in sections (bra strap length hair) and a full tube was just right. The smell wasn’t overpowering (I’m fairly sensitive) but I had the fan on anyways. A little stinging on my scalp but that was gone after rinsing. My hair is averaging thickness and density, and I left it on for 50 minutes (from last strand covered). Rinsing was fine; did about 30-60 seconds till it felt “conditioned” but not squeaky. Brushed while blow drying, flat iron at 410 (my usual), 2-3 passes per section. Results looked similar to my expensive keratin treatment but less greasy. Super straight and flat. Just did my first wash and it’s super soft, smooth for just a blow dry, and areas I left damp are bouncing back to a wavy shape, but no frizz! The bad: The stink! It’s honestly not bad at first after flat ironing. A little chemical/perfume smell but nothing really noticeable. But as soon as it gets wet it smells like burned hair and wet dog. I’m taking sweat, rain drops, etc. This is before first wash. Normally I wash my hair 1x a week but I had to wash it on day 3 because I got rained on, and I couldn’t take it. Still stinks in shower after wash/conditioning. Now that it’s dry again it’s not noticeable, but I feel like it will stink whenever I sweat for at least 2 more washes. I’ll update once it wears off!

Now this isn’t a Brazilian blow out. I normally get them every 3 months with my color. But the last color session I had she accidentally toned my hair dark. So I broke the Brazilian rule and went somewhere else to have it lightened and it stripped my Brazilian out. I wanted a quick at home fix and found this. I have to say, I was skeptical but am so pleased with the results. My hair feels so soft and healthy. Definitely a good alternative. Not a Brazilian but feels great!